Measuring the Return on Investment (ROI) of your financial planning ads is essential to understanding their effectiveness and making data-driven decisions. Here are some key metrics to consider:

Lead Generation:

• Contact form submissions: Track the number of inquiries or contact forms submitted through your website or other channels.
• Quote requests: Monitor the number of requests for quotes or proposals.
• Customer sign-ups: Count the number of new clients acquired.

Customer Acquisition Cost (CAC):

• Calculate CAC: Divide your total marketing costs by the number of new clients acquired.
• Compare CAC to customer lifetime value (CLTV): Ensure that the cost of acquiring a new client is less than the value they bring to your business over time.

Customer Lifetime Value (CLTV):

• Estimate CLTV: Calculate the projected revenue a customer will generate over their lifetime with your business.
• Consider factors: Account for factors such as average transaction value, purchase frequency, and customer retention rate.

Conversion Rate:

• Website conversion rate: Measure the percentage of website visitors who take a desired action, such as contacting you or scheduling a consultation.
• Ad conversion rate: Track the percentage of clicks on your ads that result in conversions.

Customer Satisfaction:

• Surveys: Conduct surveys to gather feedback on your financial planning services and customer experience.
• Net Promoter Score (NPS): Measure customer loyalty and satisfaction using the NPS metric.
• Customer reviews: Monitor online reviews and ratings to gauge customer sentiment.

Brand Awareness:

• Brand mentions: Track online mentions of your brand to gauge awareness and sentiment.
• Brand recognition: Conduct surveys or focus groups to measure brand recognition and recall.

Return on Ad Spend (ROAS):

• Calculate ROAS: Divide the revenue generated from your ads by the total ad spend.
• Analyze performance: Use ROAS to evaluate the effectiveness of different ad campaigns and make adjustments as needed.

By tracking these metrics, you can gain valuable insights into the performance of your financial planning ads and make informed decisions to optimize your marketing efforts and maximize ROI.