One of the most underrated benefits mentioned in https://flowium.com/blog/rcs-vs-mms/ is how much stronger the analytics are with RCS compared to MMS. MMS can show basic delivery status, but RCS provides real-time data such as read receipts, clicks, and interactions with specific message elements. This level of insight helps businesses understand what works and adjust campaigns quickly. With clearer data, brands can improve targeting, refine messaging, and increase conversions with less guessing.