1. Strong Understanding of SEO Principles

• On-page SEO (keywords, metadata, HTML tags, content structure)
  
  

• Off-page SEO (backlink building, domain authority, brand mentions)
  
  

• Technical SEO (site speed, mobile-friendliness, crawlability, indexing)
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2. Hands-On Experience

• Usually 2–5+ years of working in SEO across websites, campaigns, or agencies.
  
  

• Proven track record of increasing organic traffic or rankings.
  
  

3. Knowledge of SEO Tools

Familiar with tools like:

• Google Analytics & Google Search Console
  
  

• Ahrefs, SEMrush, Moz, Screaming Frog, Yoast, etc.
  
  

4. Content Strategy Skills

• Keyword research and content optimization.
  
  

• Understanding of content marketing and how it feeds SEO.
  
  

5. Coding & Web Knowledge (Basic to Intermediate)

• HTML, CSS, JavaScript basics (especially for technical SEO)
  
  

• CMS platforms like WordPress, Shopify, Webflow, etc.
  
  

6. Analytical Skills

• Ability to read and interpret traffic, bounce rates, CTR, etc.
  
  

• SEO audits and strategy development based on data.
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7. Certifications (Optional but Helpful)

• Google Analytics Certification
  
  

• HubSpot SEO Certification
  
  

• SEMRush or Yoast SEO training
  
  

• Coursera/Udemy SEO courses
  
  

8. Soft Skills

• Communication and reporting to clients or teams.
  
  

• Adaptability with ever-changing Google algorithm updates.

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